The New Grand Old Party - Internet And The GOP

The GOP is trying to rebuilt, so the RNC has launched Rebuilt The Party, Republican For A Reason, there is a RNC facebook group, with a Twitter account, and many more spin offs from the official GOP.com

But, why are there two websites with the same content but different names? www.RNC.org and www.GOP.com?

Why the party needs spin-off websites to rebuilt? Can't it do that from the official GOP.com?

Do people need a different website to become republicans for a reason?

Why doesn't the GOP promote the facebook page that it has, but created a new group named Republican National Committee - Official Group?

Is this Grass-root online development, or just sporadic moves that hope for the best?

The republican party's online presence says one thing right now: ME TOO! The GOP is copy-pasting stuff from BarackObama.com and Change.gov; It needs to do more, it needs to have a Republican online presence, with tools and technology that reiterate GOP values.